Sydney bus campaign urges consumers to go vegan

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A provocative advert by the Vegan Society of NSW on metro bus routes throughout Sydney asks people to rethink their eating choices in the run up to Christmas


‘Why love one and eat the other?’

This is the question Sydneysiders are being asked to consider as they make preparations for their holiday season dinner and beyond. A bus advertising campaign by the Vegan Society of NSW (VSNSW) poses the question alongside an image of a puppy and a baby pig, then encourages people to ‘choose vegan’.

“We want people to stop and think about the ‘ham’ or ‘beef’ or ‘turkey’ they put on their plates and realise that these farmed animals are no different to the dogs and cats they share their lives with,” says Katrina Fox, spokesperson for VSNSW.

“They’re all individuals who feel pain, joy and other emotions. The only difference is how we treat them. Our dogs get to snuggle up on the couch with us, while pigs, who are highly social, curious and intelligent animals, are brutally killed. We’re asking people to recognise these double standards and make the choice to live vegan.”

Sydney is the latest city to join an international trend by vegan and animal rights organisations to make use of billboards and public transport to persuade people to adopt a cruelty-free lifestyle. A ‘Go Vegan’ campaign by Eden Farmed Animal Sanctuary has been running in Ireland since November 2015, while Veganuary is gearing up to run adverts on the London underground in the UK in January.

The artwork for the VSNSW campaign was provided by Mercy for Animals, one of the largest global animal welfare organisations, based in the US, which recently collaborated with musician Moby to put on the world’s first all-vegan music festival in Los Angeles.

Ads will appear on 72 buses in Sydney, across a variety of routes from the following depots:

  • Ryde
  • Brookvale
  • Willoughby
  • North Sydney
  • Randwick
  • Waverly

The ads, which started to appear on 28 November, will run for three weeks, until 19 December, 2016.

About the Vegan Society of NSW

The Vegan Society of NSW is a community-based, non-profit organisation, which has been promoting veganism and supporting vegans for more than 35 years. It provides information about the benefits of veganism for animals, people and the environment, how to live a healthy vegan life, and supports vegan products and businesses. Its patron is Senator Lee Rhiannon.

Definition of veganism

Vegans aim to live, as much as is practically possible, without harming or using animals. This has benefits for animals, human well-being, and the environment.

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